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Prodapt Red Book

We are very proud to present you with our Red Book. The Red Book explores Prodapt’s view of the connected world. And especially the part Prodapt plays in it.

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SUCCESS STORIES / Excelencia operativa

Aprovechar el Nearshoring y la IA para mejorar la experiencia del cliente y reducir los gastos operativos en los centros de contacto

La estrategia de solución integral de Prodapt a través de un centro de contacto cercano y capacidades de chat impulsadas por IA mejoró la experiencia del cliente, capacitó a los ingenieros de campo y redujo los gastos.

Background

Los proveedores de servicios de comunicaciones deben brindar soporte oportuno y eficiente a los clientes y técnicos de campo para garantizar un nivel elevado de experiencia del cliente y generar lealtad a la marca. Los centros de contacto, que son el punto de contacto principal para la resolución de problemas y consultas sobre productos/servicios, deben brindar soporte oportuno y solución de problemas ágil, pero a menudo se ven limitados por una serie de factores: resolución retrasada debido a diferencias de zona horaria, faltas de comunicación debido a diferencias culturales, lingüísticas. barreras, etcétera.

En la era digital actual, no brindar soporte eficiente al cliente y a los técnicos de campo afectará negativamente el valor de marca de una empresa. Para abordar estos problemas de manera integral, los proveedores de servicios de comunicaciones están buscando socios valiosos que puedan configurar y escalar centros de contacto que puedan brindar un servicio al cliente personalizado y eficiente, además de aprovechar las tecnologías digitales para reducir los costos operativos.

¿Qué deberían hacer los proveedores de servicios para mejorar la atención al cliente y mejorar las experiencias mientras reducen los costos en sus centros de contacto?

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15% TIEMPO REDUCIDO DE MANEJO DE LLAMADAS

RESOLUCIÓN DE LLAMADAS MEJORADA POR 5-10%

CSAT AUMENTÓ EN 30%

Client Situation

Nuestro cliente es un proveedor de servicios de comunicaciones en red de voz y datos y servicios gestionados. Con operaciones en 27 estados de EE. UU., el objetivo principal de la empresa es atender al mercado rural, atendiendo tanto a usuarios empresariales como residenciales.

El cliente ha estado lidiando con el desafío de dotar a su centro de contacto de personal calificado para brindar un servicio eficiente a los clientes premium.

Además, reducir los despachos de campo para reducir los costos operativos fue otra área importante de enfoque, además de establecer un centro de contacto neutral para una comunicación efectiva con los clientes.

El centro de contacto nearshore con soluciones tecnológicas de próxima generación mejora la experiencia del cliente y reduce los costos operativos.

Diagnosis

Como la empresa especializada más grande y de más rápido crecimiento en la industria de la conectividad que ofrece servicios de tecnología y consultoría, Prodapt realizó un análisis exhaustivo y descubrió estos desafíos: la falta de disponibilidad de un centro de contacto ubicado en las proximidades, la prestación de soporte oportuno a los ingenieros de campo y una menor eficiencia operativa. y eficacia en la resolución de problemas de los clientes.

Nuestro enfoque basado en consultoría jugó un papel crucial en la identificación de los desafíos comunes que enfrentaron los clientes durante sus interacciones con los agentes del centro de contacto. Estos problemas incluían largos tiempos de espera, dificultades para comunicarse con un agente en vivo, dificultades para comprender la terminología técnica e ineficiencias en el enrutamiento de llamadas a los equipos apropiados. La coordinación entre los equipos de atención al cliente, los ingenieros de campo y otras partes interesadas se volvió más desafiante. Esto provocó tiempos de respuesta más prolongados, retrasos en la resolución de problemas y una menor eficiencia operativa general.

Solving It

Para abordar los desafíos enfrentados, Prodapt recomendó un enfoque de solución integral. En primer lugar, establecimos un centro de contacto Nearshore para brindar soporte oportuno a los ingenieros de campo y reducir los tiempos de respuesta, mejorando en última instancia la eficiencia operativa de los técnicos de campo. En segundo lugar, implementamos el sistema Cliente 360°, que brinda a los ingenieros de campo información valiosa, actualizaciones en tiempo real y herramientas de colaboración para servicios personalizados, eficientes y eficaces.

Utilizando nuestra amplia experiencia en adquisición de talentos y gestión de recursos, identificamos con éxito e incorporamos rápidamente a un grupo de profesionales altamente calificados. Nos aseguramos de que recibieran la capacitación técnica necesaria, todo dentro del plazo especificado.

Mediante una cuidadosa planificación y esfuerzo, nos aseguramos de que los centros de contacto de nuestros clientes tuvieran una fuerza laboral capacitada y capaz. Esto les permitió satisfacer eficazmente las necesidades de los clientes y brindar una calidad de servicio excepcional.

Al brindarles a los clientes opciones de autoservicio y utilizar capacidades de chat impulsadas por IA, como CCAI, LivePerson y Kore, nuestro cliente logró con éxito la desviación de llamadas dentro de las interacciones de chat. Esta implementación estratégica permitió a los clientes resolver sus problemas de manera rápida y eficiente y al mismo tiempo reducir el volumen de llamadas. Al desviar sin problemas las interacciones de llamadas a chat, nuestro cliente no solo mejoró la satisfacción del cliente, sino que también optimizó sus gastos operativos.

Nuestro cliente ha logrado mejoras significativas en sus métricas de desempeño. El tiempo de gestión de llamadas se ha reducido entre un 13 y un 15 % en seis meses, mientras que la resolución de la primera llamada o los pedidos de instalación han mejorado entre un 5 y un 10 % en tres meses. Además, la satisfacción del cliente (CSAT) por el soporte técnico premium ha aumentado en un 30%.

diciembre 15, 2023

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